The study found that doorbell cameras, soapstone countertops, and steam ovens helped sell homes up to five days faster and contributed to a sale premium of 5.3%.
Having customized and fun amenities like pizza ovens and putting greens increased the selling price by up to 3.7%. In contrast, homes featuring tile countertops and laminate were more common in those selling for less than expected.
According to the study, homeowners who incorporate personalized features may experience a longer waiting period to find the ideal buyer. However, the potential sale premium may be worth the wait.
Another interesting finding was the willingness of affluent buyers to pay a premium for fun features designed to impress. Post-pandemic buyers now expect their homes to double as a place to work and play, making outdoor entertainment areas and retreat spaces highly desirable.