In today’s ever-evolving real estate market, savvy homeowners are always on the lookout for unique features that can set their property apart from the competition. According to new research from Zillow®, amenities that offer a personalized touch and cater to the modern chef can lead to a faster sale and increased resale value.
The study found that doorbell cameras, soapstone countertops, and steam ovens helped sell homes up to five days faster and contributed to a sale premium of 5.3%.
Having customized and fun amenities like pizza ovens and putting greens increased the selling price by up to 3.7%. In contrast, homes featuring tile countertops and laminate were more common in those selling for less than expected.
But why are these specific features making such a significant impact on home sales? Amanda Pendleton, Zillow’s home trends expert, believes it’s because post-pandemic buyers better understand what they want in a home. “Not every buyer will appreciate a chef’s kitchen or a putting green in their backyard, but those who do are willing to pay more for these personalized amenities,” said Pendleton.
According to the study, homeowners who incorporate personalized features may experience a longer waiting period to find the ideal buyer. However, the potential sale premium may be worth the wait.
One specific example mentioned in the study is that houses with “she sheds” could sell for 2.5% higher than their expected value but may also require an additional two days to find a buyer.
Another interesting finding was the willingness of affluent buyers to pay a premium for fun features designed to impress. Post-pandemic buyers now expect their homes to double as a place to work and play, making outdoor entertainment areas and retreat spaces highly desirable. An example would be an outdoor patio built next to a beautiful koi pond.
When it comes to materials, buyers are moving away from traditional finishes like marble and granite, preferring modern terrazzo flooring and surfaces, along with textured soapstone countertops instead.
Quartz countertops were the only surfaces that came close to competing with these newly popular options. As a result, listings that included quartz countertops commanded a sale premium of 2.4% and sold one day faster than anticipated.
So, what does this mean for homeowners looking to sell this spring? Sellers can maximize their sale price by highlighting these sought-after features in their listing. However, it’s important to note that these findings should be viewed as signals of perceived quality rather than guarantees for a return on investment.
Geographic differences also play a role, making it crucial for sellers to work with local real estate agents with extensive market knowledge. By partnering with a top-rated pro, sellers can ensure they’re showcasing the right features to maximize their home’s selling potential.
Competition for homes with these desirable features can be fierce for spring buyers. To stay ahead, they can utilize AI-powered search tools, like Zillow’s search bar, to quickly find and save listings with their dream amenities.
With the real estate market constantly changing, comprehending the influence of tailored amenities and kitchen features on home sales can assist sellers in making informed choices to optimize their property’s value and sales velocity. And for buyers, staying informed about these trends can provide a competitive edge in their search for the perfect home.
Read the full press release by Zillow.
Davin is a jack-of-all-trades but has professional training and experience in various home and garden subjects. He leans on other experts when needed and edits and fact-checks all articles.